William Liu

William leads Brand, Growth, and Client Experience at BSD, bringing user experience, creative direction, digital fluency, and modern marketing systems to the company’s public-facing world. At BSD, the way clients first discover the company, experience its content, interact with its platforms, and build trust before the first conversation.

Currently pursuing a B.S. in Business Administration and minors in Real Estate Finance & User Experience (USC), William joined BSD at 18 and continues pursue work at the intersection of creative direction and commercial execution.

At BSD, William helps shape the company’s brand voice, website experience, social content, marketing strategy, client education, online lead generation systems. He works across BSD’s digital touchpoints, visual identity, and internal growth systems to ensure the company’s reputation is not only delivered in the field, but also credible before the project ever begins.


He also helps shape HAUS, BSD’s design-led materials venture, contributing to its brand strategy, digital experience, and customer acquisition systems.

Construction can be technical. Design can be emotional. Development can be intimidating. William turns BSD’s expertise into language, visuals, and experiences that clients can actually feel, understand, and trust.

Digital communication in a physical industry gives BSD a modern edge: beautiful projects deserve beautiful communication, and serious clients deserve a company that knows how to guide, educate, and inspire them before, during, and after the build.